What Kind of Parent Are You Wired to Be?
A 20-minute assessment and personalized Playbook that turns self-doubt into a clear plan for your family, starting from day one.
The real challenge
Becoming a parent changes everything. Nobody hands you the manual for you.
You're suddenly responsible for a tiny human. Your relationship is shifting, sleep is a mess, and every voice online has a different “right” way to do this. You're left asking:
- Who am I now that I'm a parent?
- What kind of parent do I want to be?
- How do I do this with my partner without losing myself?
Books, blogs, and reels give tips. They don't tell you how you are wired. Or how to start trusting yourself.
Parents who don't understand their own patterns tend to repeat them. Especially the ones they swore they'd never repeat.
How it works
In 3 steps, get a custom Parenting Playbook that fits you.
Take the Assessment
Answer a guided set of questions (about 20 minutes) built to uncover your beliefs, default reactions, and stress patterns as a parent.
Meet Your Parenting Archetype
You'll see a clear, non-judgmental profile of how you naturally show up, including your strengths and the “overdone” tendencies that trip you up.
Get Your Parenting Playbook
Within 2–3 days, you'll receive a personalized PDF Playbook with specific guidance for baby-year moments: night wakings, feeding fights, in-law pressure, division of labor, and more.
Which of the five archetypes are you?
Your archetype is based on three research-backed dimensions of parenting: how you regulate emotions, how you set boundaries, and how you navigate conflict. The result is a starting point for real self-awareness.
Thrives on structure. Feels best when there's a system. Growth edge: loosening the grip when plans fall apart.
Leads with safety and stability. Always scanning for risk. Growth edge: letting kids struggle just enough to learn.
Flexible and present. Goes with the flow. Growth edge: building routines that stick.
Keeps the family in harmony. Reads the room before reacting. Growth edge: holding a firm line when it matters.
Focused on growth and teaching moments. Growth edge: knowing when to stop coaching and just connect.
Built on established frameworks in developmental and family psychology, adapted for the realities of modern parenting.
Your Playbook includes
What's inside your Parenting Playbook
- A clear snapshot of your parenting style, drawn from 5 archetypes, 3 dimensions, and 120+ family scenarios, tailored to you from over 1,800 possible combinations.
- Your top strengths and how to lean on them when you're exhausted.
- Your most common stress patterns and how to catch them before they spiral.
- Scripts and “go-to moves” for tough moments:
- 2 a.m. wake-ups and endless rocking.
- When you and your partner disagree on what the baby needs.
- When family and friends give you advice that doesn't fit.
A peek inside your Playbook
Become a Founding Parent
Receive Early Access and Special Pricing
We're working with our first 50 parents to shape and refine the Parenting Playbook experience. As a Founding Parent, you'll get:
- A discounted one-time price (no subscription).
- Your Playbook handcrafted and delivered within 2–3 days.
- A chance to give feedback that directly shapes the product.
What you get
- Personalized Parenting Playbook$79
- Your Archetype Profile$29
- Partner Comparison Guide$19
Handcrafted in 2–3 days. Every Playbook is personally reviewed and assembled by one person, not auto-generated. That's why it actually feels like it was written for you.
Satisfaction guarantee. If your Playbook doesn't feel like it was written for you, tell us why and we'll refund you in full.
Meet the creator
The parent behind Parenting Playbook
I'm a dad of two (currently 4 & 7) and I've spent my career at the intersection of performance, wellbeing, and parenting tech.
I led product marketing and go-to-market for Owlet and Nanit, brands that together serve millions of families seeking more peace of mind in the baby years. Before that, I built a mental fitness platform that trained over 7,000 elite athletes globally and led a science-backed analytics company that turned survey data into strategic action plans for Fortune 500 teams, all the way to acquisition.
Parenting Playbook is my attempt to bring these worlds together: the rigor of a science-backed methodology + the honesty of “I'm still figuring this out too.”
Questions & answers
Frequently Asked Questions
No. Parenting Playbook is not therapy or medical advice. It's a guided self-assessment and personalized educational report to help you understand your patterns and make day-to-day parenting feel more intentional.
Absolutely not. The entire product is built around the belief that there's no one right way to parent. You'll see your strengths first and get non-judgmental language for your growth edges.
No. This is a one-time purchase. You keep your Playbook and can revisit it as your child grows.
The assessment takes about 20 minutes. Your personalized Playbook is handcrafted and delivered within 2–3 days. Because every Playbook is personally reviewed and assembled (not auto-generated), we take the time to get it right.
This version is designed for parents of babies and toddlers (ages 0–3), though the insights apply as your child grows.
That's one of the most valuable parts. When both parents take the assessment, you'll see exactly where your styles align and where they clash. That clarity makes it much easier to work through disagreements about sleep, discipline, and routines.
Yes! As your child grows, your parenting instincts evolve too. You can retake the assessment and get an updated Playbook whenever you feel it's time for a refresh.
Start parenting from a place of clarity and self-trust, not guesswork.
One-time purchase · Handcrafted for you